Reebok Zigtech

The cat is finally out of the bag, all these naked viral videos by Chad Ochoinco / Chuck Liddle and DaxShepard are  actually Reebok Zigtech commercials.

So what is the concept behind ZigTech? It is actually developed by former NASA engineer - a wavy foam platform that transfers energy from the heel area towards the forefoot as pressure is applied through footstrike. The idea to reduce fatique so you can last longer on a run.

Lets push all the marketing lingo aside and hear what an exercise physiologist has to say.